Max McMurdo is a current British designer who specialises in up-cycling. McMurdo’s designs show that eco friendly products do not need to be made from mud and hemp, they can be contemporary, stylish and desirable as well as taking the environment into consideration.
Having graduated from Bournemouth University with a 2:1 degree in product design and visualisation Max had soon followed his boyhood dream and was designing cars in Cologne, Germany. He noticed that German culture was way ahead of Britain in terms of re-use and recycling.
Max returned to the UK and set up his design label Reestore with the purpose of designing and manufacturing a range of high end desirable furniture items created from waste destined for landfill.
In 2007 Max featured on Dragon’s Den where he secured investment from Deborah Meaden and Theo Paphitis. With their investment and input Reestore has grown from a hobby fuelled by passion to one of the UK’s most respected and renowned designers and manufacturers of upcycled product.